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1st Impressions

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  1. 88% of online consumers are less likely to return to a site after a bad experience.
  2. Slow-loading websites cost retailers $2.6 billion in lost sales each year.
  3. Judgments on website credibility are 75% based on a website’s overall aesthetics.
  4. First impressions are 94% design-related.
  5. 85% of adults think that a company’s mobile website should be as good as or better than its desktop website.
  6. You’re 279.64 times more likely to climb Mount Everest than click on a banner ad.