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However, if you do so, it’s unlikely that the big blogs will be interested in what you might have to offer (even if it’s extraordinary). Again, LinkedIn doesn’t support the tags that you need to tell Google that the content originally appeared on your site. As the NoIndex tag is a directive for the search engines to not index a page, you can’t be sure if it’s followed fully or partially. While web content syndication has its share of issues, it can still be an indispensable tactic to get massive exposure. So, when you reach out to sites about syndication, ask them if they’d be willing to use the “NoIndex” tag for their version of the content. Now, take charge of your SEO with our step by step approach. A few of their guest posts became major hits. Additionally, if you syndicate other publication's content on your own site, you're able to serve your readers fresh, valuable content without requiring them to leave your site to find it elsewhere. Maddy Osman creates engaging content with SEO best practices for marketing thought leaders and agencies that have their hands full with clients and projects. Here’s the email they send for pitching their best posts (each week). You can do that by including a link back to the original article and, ideally, getting the third-party publication to include a canonical link. Syndicating content can be a great content promotion solution for websites that need content to publish and brands who want to expand their reach. What is Content Syndication & How Does it Impact SEO? Scott Mathson, Senior Web Strategy and SEO Manager at Auth0, says that "if you include internal links, content that you syndicate across platforms often passes authority and equity through to these links. Content syndication is the process of republishing your content on third-party sites. You design websites. Web content syndication is great for this. Once you write a guest post for a popular blog in your niche, the post just sits there. Armed with these posts, Buffer went on to build relationships with the top content syndicating blogs. Here’s the most basic content syndication definition: Content syndication is a method of republishing existing content on other websites in order to reach a broader audience. Buffer’s content syndication efforts have brought thousands of readers to the Buffer blog. They don’t penalize for duplicate content, contrary to popular belief, but it isn’t something the love. These are like editor’s picks and are broadcasted to a huge list of followers. I hope you enjoy reading this blog post. You run an agency. Issue #3: Can’t collect emails – This is a huge turnoff for most people wanting to experiment with content syndication. Publications, big and small, like to syndicate content because it helps them give fresh information to their readers. Guest post on a bigger publication and syndicate later on your website, Medium, or LinkedIn. . Buffer regularly syndicates content to some huge sites: Huff Post, Fast Company, Inc, Lifehacker, The Next Web, and others. Here’s the. To procure a collection of content to pull from, you can sign up for an online feed aggregator like Feedly, which allows you to add content from RSS feeds you like and compile them into one place. So, to know if Lifehacker is open to content syndication, we’ll look for: lifehacker. Reddit is known as “the front page of the internet”. But the views and subscribers aren't where you'd like them to be. Proving to Business Leaders That Content Drives Value What is Content Syndication? Well, there’s a way to do it. This is something you can do easily by writing guest posts. That said, paid syndication is a much more straightforward option to get your content featured in major publications. Every time a reader clicks on one of these ads, you are charged a cost that varies depending on the target audience and other campaign settings. It’s called web content syndication. The paid solution means using tools that allow you to get your content recommended in major publications more quickly. Scott Mathson told me, "Syndication often relies on feeds and sitemaps, so take the time to focus on optimizing your website's posts feeds, sitemaps, and other XML files to ensure it is valid and in line with guidelines for various publishing platforms. similar or better authority than your blog. Doing so will show you all of the top blogs in the SEO niche that accept guest posts. And, you can do it without worrying about screwing up your site’s SEO. Though we’ll focus on text-based content in this discussion of how content syndication affects SEO, any type of digital content can be syndicated: including infographics and videos. This will gather all of the syndicated content in the search engine results. Example: www.neilpatel.com. When we started republishing content from the old Kissmetrics blog (before I bought it and merged it to NeilPatel.com) on sites like Entrepreneur and Search Engine Journal, we saw the referral traffic pick up (we got almost 9,492 visitors a month) while the organic traffic dropped after Google rolled out the Panda update. It’s a self-syndication network and anyone can republish on it. But here’s the problem: This was quite some time back. At this point, you might be wondering -- what's the best way to use this tactic, and how can I avoid the drawbacks? For example, if you are a restaurant business, you can do a post on how to get sustainable ingredients for your chefs. For example, include charts, infographics, or diagrams that can easily be picked up and syndicated. They don’t penalize for duplicate content, contrary to popular belief, but it isn’t something the love. You can add as many websites as you want and even set up intervals for when content will be published. It's a win-win. This is a very important mention, not only for giving credit to the original author but also to avoid duplicate content issues. Read the site’s guidelines and create a pitch that is perfectly tailored to their site. They want proof that you are already creating some great content that resonated with the readers. Remember that the most important element that an editor might look at in your pitch is proof. Between the rel=canonical and the noindex tag, always push for the rel=canonincal tag because, Google is great at interpreting the rel=canonical tag, Buffer engages with the editors of the different sites it republishes on. Some of the biggest content syndication sites are picky, and they also receive tons of requests, so make sure to send out your best content in order to stand out. It is the most popular question and answer site online. Without this ingredient, your pitch will likely fail. Consider waiting for a week or so after publishing your post before pitching editors with republishing requests. So, to know if Lifehacker is open to content syndication, we’ll look for: lifehacker.com: originally appeared on. When you guest post on some of the most-read blogs in your niche, you’ll build samples that will be indispensable when you reach out to the big blogs with content syndication requests. I gained over 600 subscribers from the Lifehacker version and I didn’t have to put in any additional work writing a new article.
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