imc planning model
Reinforce purchase decisions In short, IMC is a replacement for outdated marketing models and funnels. This is not an example of the work produced by our Essay Writing Service. 3288 words (13 pages) Essay. Integrated Marketing Communication Plan: Case study of Folli Follie Group. The third step of the IMC planning process is to decide what the communication objectives are. Promotional Programme Situational Analysis 3. Enhance brand image 4. You can view samples of our professional work here. Change customer beliefs 3. Q 11. 6th Jun 2017 Marketing Reference this Disclaimer: This work has been submitted by a university student. Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among end-users. The second step of the IMC planning model developed by Wang and Schultz analyzes information on customers to understand their attitudes,their history,and how they discover and interact with the brand or product. And funnel-based approaches miss the reality that the customer decision-making process is rarely linear. ADVERTISEMENTS: This article throws light upon the six main steps of integrated marketing communication planning process. Integrated marketing communication plan integrates various methods of marketing such as advertising, public relation, promotion through social networking sites and so on to create awareness of products and services among target audience. Develop brand awareness 2. Each are important in their own right and can be applied to practically any business or organization, no matter the size or industry. The steps are: 1. Review of Marketing Plan 2. Budget Determination 5. Increase sales 5. The steps in the Integrated Marketing Communications Planning Model include: Review of the Marketing Plan – the first step in the IMC planning process is to review the marketing plan which is a document that describes the overall marketing strategy and programs developed for an organization, a product/service line, or an individual brand. However, developing the integrated marketing plan carefully and accordingly can help you ensure the high potential of the document’s effectiveness and successful usage. Analysis of Communication Process 4. IMC is about aligning objectives with goals. IMC Planning Model - Analysis. … While your plan might utilize each marketing communications function differently, the overall idea remains the same. Developing the Integrated Marketing Communication Programme 6. You may also like marketing action plan examples. Some examples of these are; 1. For you to optimize and maximize the usage of an integrated marketing plan, here are some of the things that you need to do: 1. Mentoring, Evaluation and Control. September 2014; DOI: 10.13140/2.1.4214.2086. There are typically six steps in the IMC planning process. Related questions. These are objectives that your company wants to communicate to the public and their target audience. Explore answers and all related questions . Think about it — there’s no mention of customers in the four P’s model (price, product, promotion, place).
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